About Us

Our Team



Jeff Price


Jeff Price has over 35 years of experience in the construction and real estate development industry. Jeff received his B.S. in Management and Finance from Radford University in 1985. After graduation, he co-founded Price-Williams Realty in Radford, Virginia which specializes in building, development, and property management. Mr. Price has served on many boards and held notable positions including being former past President of the New River Valley Homebuilders Association in 1996, past Chairman of Radford University’s College of Business and Economics Advisory Board and has served since 1997, Director of the City of Radford’s Industrial Development Authority from 1998-2018, and a past member of First Bank of Virginia Advisory Board. Jeff has also received multiple awards including Business Person of the Year for the City of Radford in 2010, Outstanding Alumnus of the Year for Radford University’s College of Business & Economics in 2014, National Homebuilders Association Commercial Design Excellence Award, and the Presidential Award for Outstanding Service to the New River Valley Association of Realtors in 2004. Over the years, Jeff Price has had a vision for commercial development in the New River Valley and has enjoyed seeing his quality projects add value to the community.


Tyler Price


Tyler Price is a part of 3 generations of Real Estate in the New River Valley. Tyler became a licensed Real Estate Salesperson in Virginia in 2016 and received his education at High Point University in North Carolina where he received his B.S. in Business Administration and minored in Sales in 2018. After graduation, he moved back to the New River Valley where he worked in property management as a Leasing Specialist in Residential and Commercial Real Estate. With an established background in customer service and Real Estate, Price is confident in his knowledge of the markets in the New River Valley & surrounding areas. Tyler is now a member of the Price-Richards team and takes great pride in serving his clients with competent and quality service.

David Richards

Principal & Managing Broker

Previously doing business as Richards Commercial Properties, David Richards is now a principal of Price-Richards Realty, LLC, and owner of three real estate companies in VA & NC. Throughout his career, he has been licensed in four states of Virginia, North Carolina, South Carolina, and Tennessee.  David’s experience includes brokerage of land, shopping centers, office buildings, mixed-use development, industrial space, and multifamily development.  He has represented tenant clients in the procurement of office space, as well as retail, restaurant, and warehouse space.  He has represented landlords by the leasing office, retail, restaurant, and warehouse space.  David also represents buyers as well as sellers in every category of commercial property including office, retail, medical, restaurant, warehouse, manufacturing, multifamily, residential, and mixed-use development. Click here to view David’s past transactions